When it comes to international transfers companies have to face major
organizational challenges. However, in the tangle of labor law, social
security, residence permit and fiscal aspects, one essential factor for
the successful foreign assignment is too often ignored: the
accompanying family.
In an increasingly globalized economy worldwide business is no longer a
privilege of large enterprises. International experience has become a
key factor for executives when international companies ask for the
“global employee”: Cosmopolitan, mobile and flexibly transferable.
Transfers hold risks
However, flexibility is not as
easy as it seems. Some potential candidates for foreign assignments
have a hard time when it comes to accepting the assignment – mainly
because of private reasons, according to a PricewaterhouseCoopers study
published in 1999/2000. The traditional single-income marriage is part
of the past. Gone are the times when “he” pursued his career abroad and
“she” followed willingly. Young and well-educated women today think
twice about whether they want to lay their careers to rest, just
because their partner wants to accept a job abroad. After all, the
years abroad can not only lead to renouncing financial independence in
terms of salary, but can also increase the challenges of re-entry into
a tough labor market after a 2, 3 or 5 year absence.
However, even if the employee, their partner and the company have come
to easily agree on the assignment, success is still not guaranteed. In
the event of failure the risks to the employee are usually more of a
personal kind, whilst the company will usually face financial losses:
Around 10% of all assignments are cancelled ahead of time. The direct
costs alone of an unscheduled early return from an assignment can
easily add up to 150,000 Euro or more. But assignments that end ahead
of time are only the tip of the iceberg. The losses incurred by
companies whose expats continue their work only half-heartedly or have
already quit emotionally can only be estimated – there are no
statistics yet covering this financial impact.
There is no way around family
A number of
international studies confirm the results of a survey performed by
Going Global in 1999 amongst human resource managers of global
companies in Germany: Family issues are the main reason for employees
to throw in the towel and return home ahead of time.
Yet this statistic does not come as a surprise. After all, 80% of all
expatriates are living in a serious marriage-type relationship.
Consequently, companies are usually sending out families. Even though
the expatriate faces the challenge of having to adjust to a new working
environment, he typically remains in the structured and familiar
company environment he has been used to. So the challenge is not to
address his adjustment issues. The greater issue is to address those
of the family, who are often exposed to an unknown local culture and
having to deal with everyday challenges in the host country, i.e.
housing, schooling, medical care etc. If the spouse (in Germany 90% of
them are still female) is unable to cope with the challenges of daily
life in a strange and unknown country or the teenage son just does not
want to integrate into the new school system, major difficulties can
arise. After all, no employee can fully concentrate on his new job
challenges when a storm is brewing on the domestic front.
If global players such as Bosch, Siemens or the RWE AG support their
employees on foreign assignments with a family-oriented transfer
policy, it is not mere good will on their part but the realization that
it is far more economical to set the course for a successful deployment
at an early stage by offering reasonable preparation and assignment
support.
From a Duet to a Triangular Relationship
However,
too many companies still hesitate to address this challenge. German
human resource departments and expatriates still tend to separate
strictly job-related matters from private ones.
Yet it is very important that companies open up a new chapter in the
relationship with their employee when they send a family abroad. This
is because an international transfer involves more than just the
employee; it also involves housing, kindergarten, school, health
insurance or the career of the partner: Problems and decisions which
traditionally have been part of the employee’s private sphere will now
also be influenced by the company. The familiar employee-employer
relationship must evolve into a triangular relationship triangle that
also includes the accompanying family.
Essential: Open Communication and Appreciation
For
her study “The Trailing Spouse: Barrier to Mobility or International
Asset” Australian Yvonne McNulty has been interviewing accompanying
spouses since February 2001. So far 218 spouses from 48 countries have
been participating in the study, commenting in detail on the challenges
they have been facing in their new lives abroad. McNulty’s study
addresses a number of areas where companies can improve the way they
manage international assignments. These include:
- The company must acknowledge the vital role of the family in an
international assignment and develop better transfer guidelines which
focus not only on the expatriate but also take into account the needs
of the trailing family as well.
- The majority of accompanying spouses expressed a strong need
to establish a direct communication link with the company. Within the
relationship triangle it is still common practice to route all
essential information exclusively through the expatriate and exclude
the trailing spouse.
- The spouses generally appreciated the companies’ commitment to
find adequate housing, to choose the right school and to help to settle
other organizational matters. However, they complained that their
personal needs to establish a meaningful and fulfilling everyday life
were not taken into consideration.
- Finally, trailing spouses expressed a need for the company to
become more aware of the impact of an assignment on the whole family
and not just the employee. A typical expatriate family is constantly
balancing what McNulty calls “the gains and losses of international
mobility”. In essence this is the family’s attempt to strike a balance
between missed opportunities in the home country versus new challenges
and opportunities in the host country.
A future- and family-oriented assignment policy is a critical component
of assignment success. When companies address the needs of the
trailing family, foreign assignments are more likely to be considered
an interesting option by committed and competent employees. This in
turn can reduce costly early returns, and increase competitiveness and
productivity.
http://www.thetrailingspouse.com
Yvonne McNulty’s website, including the online-survey and questionnaire
http://www.figt.org
Non-profit-organization „Families in Global Transition“, concentrating on the support of mobile families
http://www.goingglobal.de
Going Global, online-service for German speaking expatriates
¹Studie „International Assignment Key Trends“, PriceWaterhouseCoopers, 1999/2000